The best example that we can give you, is to do it.
Four years ago, a group of professionals without investment and business experience, but with deep knowledge of online marketing, decided enthusiastically to start their own Project.
Today, Nivoria is a point of reference in the Direct Response marketing industry. We are the company with the highest turnover in Online Performance Marketing with offices in Barcelona and Madrid and over 20 employees.
¿Key to success?
Capacity to adapt to any client requirements, the added bonus of method and technology, our 100% contribution to the business model,, our capacity to deliver volumen for lead acquisition and a fantastic team of professionals who enjoy their work.
Nivoria has grown spectacularly by developing performance marketing campaigns for clients that have confided in us to get maximum return on their online investment. .
Another of Nivoria’s sucess has been to develop in-house tools and technology, Nivoria Control Panel, that allows for the monitoring of any leads obtained, the origin and quality assurance of every campaign. Furthermore, this in house technology allows us to add an anti fraude layer which is essential to our clients.
We have always delivered for our clients, they get what they pay for and what is relevant to them: data analysis, follow-up, optimisation, investment, speed and efficiency. This is why we have the trust of a blue chip client portfolio of clients such as Hyundai, Subaru, MBNA, Citibank, Banco Popular, amongst others
At Nivoria, we take the time to really understand every one of our client’s business models then apply all of our know-how to generate valuable business opportunities
Our team of specialists can offer a detailed segmentation of your target market via SEM and SEO Campaigns.
We have in-house permission marketing Databases and a co-registration Platform to grow your business with technology Solutions for CRM , email marketing and e-business.
The know how
We apply all our previous experience, tools and knowledge to provide you with the most complete service possible and ensure that you reach your business objectives: Traffic, contacts, sales, brand awareness……
Efficency
We achieve an outstanding level of efficiency at Nivoria by having knowledge, a professional team, our own technology to control every element of the services we offer (either in-house or exclusive third party) and an amazing work ethic, this is why we have been so successful.
Nivoria has created a team especially to deliver successful and efficient campaigns; a company without buearocracy can be versatile, fast and agile to make decisions. The average time we take to create a campaign from scratch (database, creative’s, media planning, email marketing, connectivity tests) is approximately 6 hours depending on our workload.
Another of Nivorias strong points is the speed and efficiency of their response times. The average campaign creation from zero (database, requested creatives, media planning, email marketing, testing and launch of a campaign) is apporximately 6 hours, depending on how quickly our clients can give us what we need.
Results
Security of an expert team working on your business strategy.
OI is our main focus and a results invoice system. (Paid on results) (our success your success).
You can count on every marketing action being optimized and safetly controld by the most advanced tools and resources.
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One of the conditions to improve the efficiency of marketing actions is daily campaign management. An effective medium term strategy is to implement strong CRM techniques to leads or prospects that we generate.
Not only do we bring you clients, we create marketing campaigns that guarantee success
What is the Mapping Lead System® y and what is it used for?
Mapping Lead System® is the way that Nivoria monetises the end-to-end process of lead captation. This means turning the lead into a sale by creating the step by step process, from registration to all the e-mail marketing steps.
What does that mean for your business?
The main competitive advantage is that you control the whole process from registration to sale from campaign, the management of the campaign and any further communication which strengthens your midterm CRM strategy.
The Nivoria team of experts are here to help by optimizing daily every media source, format, section and channel, easily done thanks to the versatility of Mapping Lead System® we can drag the leads that enter directly into the database which relate to.
At Nivoria, we depend on the most advanced in-house technology which we use exclusively for the implementation, management and control of marketing campaigns. This is how we monetize.
With the Nivoria Control Panel® you have the security that we always make the best decision possible at the right time: We optimise your campaign according to the real time results.
What is Nivoria Control Pannel and what is it used for?
Nivoria Control Panel® (NCP®) is an in-house tool which allows us to centralize, manage, control and optimize all the data from multichannel marketing activities.
With this panel, we can filter all the information that we collect from websites, search engines, databases and any media that is used in your marketing campaigns, easily downloading realtime or historical reports.
What benefit does NCP© provide to your business?
By having access to real time data and every granular aspect of your campaign (average results, by display, by target …) we can analyse results precisely and guarantee that your investment budget is constantly being optimised to its full potential. We can prove the relationship between profit and results (ROI). Furthermore, it’s a flexible tool which allows for the easy integration of any system, channel and provider.
Every customer is different and every business is too: That’s why we choose unique keywords.
Nivoria has an exclusive Ybrant Digital Partner, the Indian Digital Marketing Multinational, for the management of all Facebook Spain Campaigns.
What is Facebook marketing?
FBM is a solution based on the Facebook API which allows for your business to join in the conversations of their user base. Via microsegmentation (demographic, geographic, but also by their likes and interests) only relevant messages are shown to the specifically chosen audience.
How do we do it?
Keywords are defined from the chosen characteristics of your target, unique for every campaign and differentiating you from the other advertisers.
The techological capacity of FBM is so advanced that it allows Nivoria to simultaneously manage over 450 campaigns on Facebook, in 21 different countries controlling every variable.
What is the advantage?
At Nivoria we don’t offer clicks but results that’s why we have partnered with Ybrant for Facebook as we have the necessary tools to control and maximise profitability of campaigns.
FBM measures the results of campaigns with extreme efficiency and will only show relevant adverts to a relevant public to have the highest possible impact.
We exhaustively and efficiently monitor results on Facebook campaigns and we have learnt where to put which advert to get the required response.
Nivoria gestiona en EXCLUSIVA para España la herramienta FBM® de Campaign Management.
Se trata de un API de Facebook que permite manejar en tiempo real un gran número de anuncios y variables en función de la micro-segmentación que se quiera conseguir.
Dicha micro-segmentación permite generar una ALTA RELEVANCIA de los anuncios resultantes y unos menores costes en el coste por clic.
Fruto de esa RELEVANCIA el sistema de Facebook premia a esos anuncios reduciendo considerablemente el precio del CLIC y aumentando el número de impresiones.
- Afinidad con la pagina de destino
- Mejor Posicionamiento del anuncio
- Incremento en la interacción
- Mayor CTR
En Facebook no hablamos de targets según un estudio de audiencias, hablamos de USUARIOS REALES de los que conocemos sus datos, gustos e intereses de forma.
¿Cuáles son las ventajas?
- Acceso directo al grupos con afinidad para cada producto específico
- Creación de cientos de anuncios y mensajes personalizados a través de segmentación demográfica y nichos de mercado.
- Envía mensajes relevantes a cada grupo de mercado
- Uso de tracking pixels para medir conversiones
- Sólo mantiene los anuncios con mejor performance
- Generación de reportes detallados, en tiempo real, basado en respuestas y objetivos
- Rápida optimización gracias al completo sistema de reportes
- Comparación entre mejores y peores anuncios (por imagen, título, copy, interés, localización, segmentación, etc.)
- Capacidad de seleccionar el inventario exacto.
- Plataforma completa de reportes a disposición del cliente (Impresiones, clics, CTR, etc., por cada uno de los anuncios y/o grupos)
- Absoluto control de todos los aspectos de la campaña
- Reducción del coste por clic gracias a la excelente relevancia que se consigue con la micro-segmentación.
Not all your business objectives will be results focused, at Nivoria we offer solutions which obtain the maximum profitability, including long term marketing actions which are not measured short term.
If what your business needs is to increase visibility and create prestige for your brand or simply widening your target market, we can deliver it at Nivoria. We create campaigns that give coverage and notoriety over all media verticals to really get your brand out there.
We create finely tuned campaigns to generate the interest you need. From the most prestigeous media owners to the media that will generate the most relevant traffic. We design campaigns for big campaigns for every scope of budget with the necessary control mechanisms.
What is CPM?
CPM stands for Cost per Thousand impressions, is a marketing type that offers high sales conversion. It means that 1000 customers will see your advert, whether or not they click on the advert.
You can control the price per impression, the daily spend and adjust it to your business needs, giving your brand more visibility at the time of the day or day of the week, when there is more traffic.
How do we do it?
By using our ample experience to design and plan a profitable campaign that fiits with your business objectives.
What is the advantage?
You can do a campaign which gives you wide coverage on websites with a wide audience and control the budget at the same time. You can control how many times your advert appears by tweaking the settings at any moment.
Campaigns that provide wide coverage and brand recognition include, although they are not driven, by customer contact, that’s why they are the perfect tool to compliment a global media strategy: A medium term investment.
The Nivoria professional team have over 10 year of online marketing experience.
From the very beginning we saw the huge potential in direct response marketing campaigns guaranteeing the ROI of a campaign. This is why we gambled from the start to work with a paid on results business model and have now positioned ourselves as market specialist with extensive knowledge.
We have several specialised, complimentary business units which create teams specializing in many areas and this allows us to manage any type of online marketing action with maximum efficiency.
At Nivoria, we work with the best knowledge, the highest performance marketing techniques to optimize your investment and develop an efficient strategy with a measurable efficiency.
We work with the best tools, either developing our own when necessary or securing the use of third party tools exclusively for us to use in the Spanish market. We have a specialist for every single area that your online campaign may require: Implementation, management, negotiation of media buy, email marketing, e-commerce and co-registratio
By working with us, you will benefit from over ten years of Online Marketing knowledge
At Nivoria we promise that you will only pay for what is really useful to your business.
Facebook Campaign
Product: Discounted perfume and cosmetics
Objective: Create market awareness for the brand, the products and increase sales over the Christmas period
Target: Men & Women between the ages of 18 and 55.
Date : January – February 2011
We wanted to give the general public an offer from a perfume and cosmetic company with a discount of up to 70% on their first purchase. To qualify for the offer, the customer only had to register on the Perfume company website where a button was created especially for this campaign.
Actions
We created a web page for the company including a registration tab and designed a microsegmented campaign on Facebook with the FBM tool.
Results
More than 575 fans on the page, 450 registrations via the registration tab, 7.000 clicks in one month between 20 chosen target markets.
