Lead generation campaign, SEO & SEM
Company: Bank of America
Campaign: Leads generation/ SEM / SEO
Product: MBNA Credit Card
Date: 2008 -2010
Timing: Annual
We created the MBNA SEO and SEM strategy by achieving excellent on long-tail keywords, measured and optimised for client requirements and ROI.
Objectives
Reduce Cost per Lead budget
Volume of leads: 100.000
Increase lead to sale conversion by 23%
Actions
- Segment leads by quailty and establish a socring system.
- A media plan for the whole campaign, prioritize higher quality leads and removing duplicates in a timely manner.
- Implement an automated scoring system to reject requests that are not useful.
Results
20% reduction in lead captation cost.
19% improvement on conversion, not only of lead quality but CRM program.
Lead Generation Campaign.
Company: Buongiorno!
Campaign: Registrations for Blinko mobile notifications
Product: Mobile/Entertainment
Date: 2009 – to date
Timing: Annual
Objectives
New registrations for Blinko services.
Actions
- Create the following campaigns: Coste per Acquisition (CPA), Cost per Lead (CPL) anf Cost per Click (CPC)
- Create campaigns and promotions. Nivoria will manage all promotions and necessary promotions to make sure their is a constant flow of new users.
- Technological Integration: Our tools Nivoria Control Panel and FBM were integrated into the Buongiorno systems to facilitate easy analysis, optimisation and reporting.
- Facebook: In 2011 we started pushing on Facebook via our FBM tool and adapted and changed the campaigns according to the Facebook rules
Results
Results
Volume: +100.000 every year
40% increase in new customers.
E-mail is one of the most powerful marketing tools to get results online: it´s quick, personal and proven to influence general public decision making.
To get the most out of this particular channel you can depend on Nivoria exclusive in-house database Nivomail, and the databases of our partners. If you want to segment your message in any way possible, let us know exactly who your target market is and we can do it.
What is email marketing?
Email marketing on CPL means driving potential leads via emails to databases or (permission marketing’s) (users that give their Permission to accept certain marketing campaigns) they receive offers from your business (new products, promotions… ) which incites them to register in your own database.
¿How do we do it?
At Nivoria we depend on our core strengths to deliver CPC email marketing campaigns. We come up with a creative design which is geared towards getting a good response (promotions, incentives) and we also provide a reliable technology to measure the data generated.
What is the advantage?
As with any CPL marketing action that we do at Nivoria, we make sure that your investment converts into tangible results: you only pay for those customers that hand over their details.
These new users are a public who are easy to convert to a sale, given that they have already expressed an interest in your promotion, therefore the return investment is high
Nivomail has a database of over 4,5 million unique Spanish users for Permission email marketing
Nivoria negotiates on your behalf so that you get not only the best results, but the best prices too.
At Nivoria, we are always kept up-to-date with every change to internet audiences, in terms of volume and user profiles, that way we can micro-manage the movements of your potential public and deliver the best possible prices.
What is media buy?
For Nivoria, the acquisition of Internet Advertising space depends on the media planning budget and your business strategy, take advantage of our media relationships, capacity to negotiate and knowledge of each media type. You will be privy to the best offers and opportunities.
How do we do it?
As always, we follow the Nivoria philosophy: controlling all the variables to make sure your investment if optimised to the max. Due to the sheer volume of campaigns that we manage at Nivoria, we can negotiate best prices for every one of our clients.
What is the advantage?
The huge discounts that Nivoria can get simply from buying volume over the years.
The ease of leaving the whole process in the hands of experts: We manage the all of your campaigns so that you only have one point of contact and make the launch of new campaigns live easy
The peace of mind knowing that you have a team of experts who will ensure the ROI on your investment managing your media buy budget to make sure you get results and as much exposure as posbile.
E-mail is one of the most powerful marketing tools to get results online: it´s quick, personal and proven to influence general public decision making.
To get the most out of this particular channel you can depend on Nivoria exclusive in-house database Nivomail, and the databases of our partners. If you want to segment your message in any way possible, let us know exactly who your target market is and we can do it.
What is email marketing?
Email marketing on CPL means driving potential leads via emails to databases or (permission marketing’s) (usuarios que autorizan la recepción de determinadas comunicaciones de marketing) para hacerles llegar comunicaciones sobre tu negocio (productos, promociones…) orientadas a que se registren en tu propia base de datos.
¿How do we do it?
At Nivoria we depend on our core strengths to deliver CPC email marketing campaigns. We come up with a creative design which is geared towards getting a good response (promotions, incentives) and we also provide a reliable technology to measure the data generated.
What is the advantage?
As with any CPL marketing action that we do at Nivoria, we make sure that your investment converts into tangible results: you only pay for those customers that hand over their details.
Estos nuevos usuarios son un público fácilmente convertible en ventas, ya que muestran interés por tu promoción, y por tanto la rentabilidad de la inversión es altísima.
Just coming up with a different and attention grabbing idea is not enough.
You have to make sure you are making the right decisions as to where to post your advert so that the public you are looking for see it.
What is planning?
At Nivoria we develop a global plan that includes all the media verticals you need to be in, with which creative and the number of daily impressions. We are experts in calculating the necessary impact you need to deliver while keeping in with your business and budget objectives. By choosing the right media, by geomarketing, optimizing the consumer contact points by (segmenting granularly) creating micromarketing.
How do we do it?
With our market knowledge, analytical skills and access to the best source of information on consumer behavior (AIMC, Brands for segmentation, Vision to analyze the lifestyles as similar to your business), media networks (EGM, INfoadex, Sofres, Nielsen Net Rating), branding (Media Guidelines, IOPE – Multimedia study of Brand Coverage).
If all of this is not enough, we also carry out ad-hoc research to the scale of your needs. This way, you are sure that you are in the right place at the right time.
What is the advantage?
The most detailed reports about general investment and those of your competition, a media overview and the real-time measurement of your campaigns and a post-evaluation to make sure you have reached your objectives.
At Nivoria we offer big solutions to small businesses.
When your organisation needs to reach a wide audience with a limited budget, our Co-reg and Sponsorship are the perfect solutions.
What is a co-registration?
A co-registration means the joint generation of opt-in leads between by several companies. The leads are qualified by age, sex, address, interests etc and you can personalise all communication as you will have their first name, surname, address, email, postcode and telephone number) by sharing data./p>
It´s easier to get the user to agree to share their data with several companies than to get the user to fill out a single form for one offer.
How do we do it?
Due to our wide network of clients, partners and contacts, Nivoria can partner you with the most relevant media owners for your co-registration campaigns or the websites with the most similar target market to your own for a sponsorship campaign. This way, you maximise your investment and optimise your budget by getting a list of highly qualified potential clients.
What is the advantage?
By sharing databases with other advertisers, the cost of acquisition is also divided between the advertisers. This means it’s a more economical way to create a database with a profile specific to your campaign. At Nivoria, we can save you up to 50% on the cost of lead capitation.
Even though the leads are shared, by using qualitative filters we segment the leads and only pass you the ones that fit the target for your product or service. Furthermore, we make sure that the qualified leads we pass you are open to receiving information about your business to make the conversion to sale easier.
Email marketing is the most powerful and efficient comunication tool for Direct Response marketing campaigns.
Nivomail has an in-house Email Permission Marketing of over 4,5 million unique Spanish users segmented by category and target. Nivomail also has inventory from European and Amrecian countries.
Nivomail uses Cheetahmail as the email marketing Platform provider. This way we assure máximum efficiency and capacity to deliver email reports, follow up and multiple CRM actions.
The biggest selection of B2C businesses are found online.
Profits Online has one of the most experienced e-business/commerce teams which is diluted into specific divistions of expertise. These divisions generate comercial e-commerce strategies and campaigns at a national and international level.
Profits Online designs end to end, integrated, e-business solutions collaborating to highlight any weaknesses in the business, resolving the identified problems to Increase the profitability of the current online offer and introducing new models to increase volume and revenue.
Yprospect has an in-house technology Platform for qualified and segmented lead acquisition, generating Databases with lists of potential clients open to receive offers and promotions from companies via newsletters, boletins etc. This maintains a constant and fluid communication with the customer and increases the level of sales.
This database is generated with the legal consent of every user that forms a part of the database. By way of an “opt in“confirmation of their interest in the product or service and their wish to receive information from the company in question. On the other hand, a co-registration allows for filtering to get the optimum potential client depending on the fields requested: (age, population, kids, car etc). This segmentation allows the company to use other marketing tools, email marketing, mobile marketing, telemarketing, etc.) which strengthen the sales & promotion channel. A co-reg is made up of several layers of information which is taken from the user and given to the company to find effective ways to convert to a sale.
CPL, E-MAIL MARKETING AND CO-REGISTROS
Product: Books
Objectives: New clients
Target: Men and women 20 – 40 years old.
Date: 2010-2011
Nivoria has exclusively handled the responsiblity for online lead captation for Círculo de Lectores since 2008.
To do this, we adapted our technology platform to automate, optimise and monetise the campaign in real time
Actions
Lead captation via emial marketing and co-registration.
Results
Every year we drive 20.000 new leads for their products, optimizing and analyzing the quality of the registrations to maximize their conversion to sale.
Fotoprix utiliza la plataforma FBM desarrolladas por nuestros partners para sus acciones en Facebook.
Más de 100.000 clicks recibidos de entre más de 20 targets seleccionados
Nivoria cuenta en EXCLUSIVA con la herramienta API más desarrollada en del mercado español.
Incremento de la relevancia de un 60% sobre el anterior coste.
Redirección a los Puntos de Venta según el Código Postal del usuario.
Seguimiento de Retargeting.
