Lead Generation Campaign.
Company: Buongiorno!
Campaign: Registrations for Blinko mobile notifications
Product: Mobile/Entertainment
Date: 2009 – to date
Timing: Annual
Objectives
New registrations for Blinko services.
Actions
- Create the following campaigns: Coste per Acquisition (CPA), Cost per Lead (CPL) anf Cost per Click (CPC)
- Create campaigns and promotions. Nivoria will manage all promotions and necessary promotions to make sure their is a constant flow of new users.
- Technological Integration: Our tools Nivoria Control Panel and FBM were integrated into the Buongiorno systems to facilitate easy analysis, optimisation and reporting.
- Facebook: In 2011 we started pushing on Facebook via our FBM tool and adapted and changed the campaigns according to the Facebook rules
Results
Results
Volume: +100.000 every year
40% increase in new customers.
CPA
The CPA (Cost per Acquisition) means a customer only pays for the sales generated by the campaign.
