Every business needs clients of a certain profile and at Nivoria, our objective is to bring you closer to your public.

We design specific marketing actions so you get closer to your potential clients. We make sure that the acquisition cost is profitable for your business and pro rata the cost of the product or service offered.

We help you get to know your target market, guaranteeing that you only pay for sales opportunities: for each user that is really interested in your product or service making sure you can contact them directly to inform them of new products, offers and other interesting promotions.

What is Cost Per Lead?

A CPL (Cost per Lead) campaign is a marketing action designed to generate your own database of possible customers with a profile that match your “target market” and that have expressed an interest in your offer.

This means, we put relevant potential clients within your reach, who you can contact with CRM campaigns (Customer Relationship Management) which optimize your expenditure due to granular targeting.

How do we do it?

We create an attention grabbing campaign which requires the customer to register by filling in a form in order to qualify for the offer.

The “lead” gives their permission for you to send them relevant offers and you grow a database of interested parties that you can then convert into sales.

¿What´s the advantage?

The profitability gained from CPL campaigns is very high, as you channel your marketing to a public that is really interested in what you have to offer.

Efficient management of the information allows for personalised and segmented CRM to maximize conversion from lead to sale.

Nivoria´s Mapping Lead System © controls the end to end lead captation process, from the initial contact to the final customer interaction.


Campaign costs were reduced by 21,3% and lead generation/collect cost were reduced by 20%.

For the Circulo de Lectores (One of the leading publishing Spanish) we captured more than más de 20.000 new leads for their products optimizing to provide the best quality lead to enable an easy sales conversion