Facebook Campaign
Product: Discounted perfume and cosmetics
Objective: Create market awareness for the brand, the products and increase sales over the Christmas period
Target: Men & Women between the ages of 18 and 55.
Date : January – February 2011
We wanted to give the general public an offer from a perfume and cosmetic company with a discount of up to 70% on their first purchase. To qualify for the offer, the customer only had to register on the Perfume company website where a button was created especially for this campaign.
Actions
We created a web page for the company including a registration tab and designed a microsegmented campaign on Facebook with the FBM tool.
Results
More than 575 fans on the page, 450 registrations via the registration tab, 7.000 clicks in one month between 20 chosen target markets.
