CPL, E-MAIL MARKETING AND CO-REGISTROS

Product: Books
Objectives: New clients
Target: Men and women 20 – 40 years old.
Date: 2010-2011

Nivoria has exclusively handled the responsiblity for online lead captation for Círculo de Lectores since 2008.

To do this, we adapted our technology platform to automate, optimise and monetise the campaign in real time

Actions

Lead captation via emial marketing and co-registration.

Results

Every year we drive 20.000 new leads for their products, optimizing and analyzing the quality of the registrations to maximize their conversion to sale.

CPL

Las campañas basadas en Coste por Lead se destinan a construir una base de datos con información de usuarios cuyas características se corresponden con tu target y que manifiestan interés en tu oferta.

E-mail Marketing

El e-mail es una de las herramientas más poderosas para obtener resultados en el marketing online: rápida, personalizable, y con una influencia demostrada en las decisiones de compra del público.

Yprospect is Nivoria´s in-house techonolgy platform for qualified and segmented lead captation, generating databases of potential clients.