Blog Marketing
Company: Hyundai Spain
Product: Hyundai i10
Objectives: Spanish Market Launch
Target: Young people between 18 y 35 years old
Date: may-july 2008
This Korean car manufacturer launched a special offer, Hyudai i10 with presenter Pilar Rubio.
We created the Facebook page which clearly showed the promotion associated with and endorsed by Pilar Rubio.
Nivoria managed the CPL campaigns to generate the Traffic required to ensure the campaign was a success.
Actions
We created the Facebook page which clearly showed the promotion associated with and endorsed by Pilar Rubio.
Creation of Facebook page “Súbete al i10 de Pilar Rubio”
Microsegmented Campaign of Facebook Ads, optimizing daily.
Daily publication of comments on the wall and Youtube video campaigns.
Large scale media buy for client acquistion.
Results
Great results with over 1.000 daily posts of Facebook.
Widely accepted by target market, positive influence for the brand.
Post campaign CRM marketing actions to the registrations to redirect them to the Concession and go on test drive/vehicle sale.
