Social Media

Facebook Marketing (FBM)

Social networks are now the centre of the Internet: 2 out of every 3 internet users is an active member of a social network.

The average time spent on social networks is now longer than time spent on personal email, leading to 25% of the time consumers spend on the internet is on social networks.

Facebook, the social network world leader, doesn´t only have a hugue public, but also collects enough information to allow for precise segmentation of your target.

We are very aware of the potential this platform has for you to reach your public: This is why we are the exclusive promoter of Facebook in Spain, the best campaign management tool on Facebook.

The segmentation capacity of Facebook means that Nivoria is managing over 450 simultaneous campaigns, in 21 different countries.

What is Facebook Advertising?

Facebook Advertising is micro-segmented publicity: you choose the detailed carachteristics of the public to whom you are aiming your advertising, allowing for changes in the message o creative depending on the target for no extra cost.

How do we do it?

In keeping with the Nivoria philosophy, we always look to have the maximum control over the campaign to get the best results. By getting such granular information from Facebook, we can try all types of variables and just keep those that give us the best results.

What is the advantage?

Minimal cost: Due to the granular segmentation of the campaign, the CTR (Click Through Rate) is very high and Facebook gives it to you at a lower CPC this allows for more exposure for less cost.

At Nivoria, we will do an assessment to make sure you are working with the media that gives you the most exposure while getting the bang for your buck: Improve your customer service via networks, loyalty strategies via communities o how to make the most of a potential viral media to really get your message out there, raising your profile, credibility while attracting new clients.