Email marketing is one of the most profitable and efficient channels, both for attracting new customers and securing the loyalty of existing customers, converting them into repeat buyers. This is an excellent tool, especially when your objective is to generate leads, allowing a database of qualified contacts to be created, which you can use to build your commercial strength. This channel gives us the chance to establish personalized communication with users, which strengthens brands and helps to meet both performance and brand-awareness objectives.
One of the advantages of email marketing is that we can fully customize segmentation: from using a CPL model and performing mass mail-outs to acquire the maximum volume of users; to using a CPM model and ultra-segmentation into extremely specific niche markets, to get to users who would be difficult to reach through other channels. We have our own database and agreements with hundreds of third-party databases, both nationally and internationally. Thanks to our in-house design, content and technology teams, we are able to optimize all the necessary elements for securing a campaign’s success. We analyse the metrics obtained (open rate, CTRs, etc.), carry out A/B tests, develop specific landing pages and launch creative versions adapted to different audiences, in order to improve the results achieved.
In order to complete the process of converting our prospects, we must create a value relationship with the users in our database and help them advance through their buyer journey. Therefore, our services are not limited exclusively to lead acquisition, but we offer the management of the database of our customers through an advanced CRM platform. In this way, we are able to automate the management of databases, offering personalized communication and content to drive conversion and achieve user loyalty to become recurring customers.
At Nivoria, we are strategic partners of the Copernica advanced CRM platform, which is one of the most comprehensive software packages available for campaign automatization. This tool includes “end-to-end” solutions through emailing, with the option of adapting the entire CRM strategy to one of the behaviours registered by the users. Its benefits are:
• New segmentation methods.
• Automatization of workflows and personalized mail-outs.
• Dynamic, personalized content that is unique for every contact.
• Automatization of abandoned shopping cart recovery emails.
• Mail-out campaigns to regain inactive clients.
• Increase of repeat purchasing.
• Excellent email deliverability.
• Copernica’s API can be integrated into any site.