Andorra Tourism Board - Nivoria
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Andorra Tourism Board

Promotional tourism website for the Principality of Andorra.

Increase the number of visitors to the country and the number of overnight stays.
1. Raise awareness about the country as a holiday destination.
2. Increase the number of visitors to the country.
Target countries: Spain, France (neighbouring countries), Portugal, Belgium, Holland, United Kingdom, Germany and Russia.

Media: Online and offline media planning, adapted to each season and geolocation.
– Offline marketing campaign: TV – Radio – Illuminated advertising signs – Special actions
– Digital marketing campaign, with 360º service provision. Design – Content development – SEO/SEM – Real-time bidding – Social ads – Lead generation – Emailing – Display – In-stream video – Branded content.

TECHNOLOGY: User traceability
• Monitoring campaign and generation of the brand’s path to conversion through step-by-step analysis, from the first interaction with the brand to registering for promotions.
• Development of a promotion-redeeming system which allows us to calculate the volume of users who redeem promotions in the country, and identify the user’s country of origin.

More than half a million users signed up for the Andorra tourist board’s promotions.
56% increase in the volume of visits to the website.
More than 3 million tourists in 2017.


Casos Nivoria