Banc Sabadell Conde de Godó - Nivoria
64818
portfolio_page-template-default,single,single-portfolio_page,postid-64818,qode-core-1.2,ajax_fade,page_not_loaded,,pitch-ver-1.9, vertical_menu_with_scroll,smooth_scroll,side_menu_slide_from_right,grid_1300,blog_installed,wpb-js-composer js-comp-ver-5.3,vc_responsive

Banc Sabadell Conde de Godó

Coordination of the ticket sales project through digital channels for ATP 500 Banc Sabadell Conde de Godó Tennis Tournament

OBJECTIVES:

Increase the sales for season tickets and regular tickets through new online marketing channels with a main focus on filling the first days of competition.

STRATEGY AND TACTICS:

Two communication campaigns are designed to coexist for two different audience target: one is based on images of the biggest tennis stars, aiming to increase the sale of season tickets, and another shows the new talents of the tennis circuit, in order to increase the sales of first day tickets.

Halfway through the tournament, due to the excellent David Ferrer’s match, the tennis stars campaign is updated and we create a specific campaign focused on his match against Rafa Nadal.

Channels: SOCIAL ADS

TECHNOLOGY:

• Ticket sales platform tagging. Developing a campaign monitoring system: Analytics, DCM…

RESULTS:

Campaign ROI of 7.9

Both sales goals achieved, season tickets and standard first days tickets.

Category:

Casos Nivoria