Caldea - Nivoria
63852
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Caldea

Spa resort – Digital partner since 2015.

OBJECTIVES
1. Increase the number of bookings made on the website.
2. Positioning of Caldea spa resort to create top-of-mind awareness among users when planning their trip to Andorra.

STRATEGY AND TACTICS:
Design of specific campaigns for the various spaces in the centre (Thermoludic -Inuu- Likids)
Comprehensive 360° strategy: Design – SEO/SEM – Real-time bidding – Social ads – Lead generation – Display – In-stream video – Branded content – Blog marketing – Market influencers.

TECHNOLOGY
Development of a reporting system based on dashboards with real-time information, including media buying tools (Google, Facebook) connected via API and the DCM Doubleclick ad server.

RESULTS
17% increase in the volume of visits to the website.
12% increase in annual turnover.
7.85% increase in online bookings.

Category:

Casos Nivoria