Looktic - Nivoria
64791
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Looktic

Objetives: Driving customers to retailers

To increase significantly the number of leads in order to achieve as many in-store appointments as possible for those users who are interested in buying glasses at the affiliated retailers.

Strategy: Lead Generation

We work on a multichannel strategy focused on lead generation and targeted on users who are interested in buying glasses, while at the same improves our brand awareness.

Technology: Audience clustering and lookalikes

All strategies are fed back from audiences generated in each channel. Lookalikes were created based on these audiences to enhance the search for users with similar interests to those who has visited the landing.

Results:

– LEAD CONVERSION RATE INCREASED UP TO 45%
– COST REDUCTION ON EACH APPOINTMENT BY 70% IN ONE YEAR
– MORE THAN 1,500 APPOINTMENTS CLOSED PER MONTH

Category:

Casos Nivoria