Mahou San Miguel - Nivoria
64812
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Mahou San Miguel

Objective: Homogenization and optimization

Organize and improve the digital ecosystem of the Mahou San Miguel group through SEM, Analytics and SEO projects in the 16 brands of the group.

 

Strategy: Brandformance

A correct technical implementation, accompanied by a customized measurement system allowed us to delimit themes and territories correctly between the different brands, in order to optimize the investment destined in search engines.
The coordination between all the agencies that provide services to the group (content, media, development, etc) and those responsible for the 16 brands, was key for the Project.

 

Technology: Google Full Stack 360

The entire Project revolved around a Google Full stack 360 suite to get the most out of the group’s advertising campaigns and develop complete traceability among all the group’s brands.

 

Results:

– Organization and homogenization of the processes among all the actors of the 16 brands of the group.
– The generation of a relational system that encourage the complementation of brands, instead of their cannibalization.
– Complete measurement of all the interactions that a user has with each of the digital assets of the Mahou San Miguel Group.

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Casos Nivoria