We were one of the first agencies to use programmatic advertising and to build alliances with the main Demand Side Platforms (DSPs). Through programmatic or Real-Time Bidding technology, we were able to fully optimize our clients’ advertising budgets for display campaigns. This tool enables you to achieve a high level of coverage at a very competitive cost, while making an impact on the most suitable audiences, thanks to its micro-segmentation capacity, in conjunction with use of the data we collect from users.
We work closely with our clients to formulate the strategy for each Real-Time Bidding campaign, advising you on profiles, cost, value and any other predefined parameter. Our experience in using the most advanced technology has given us in-depth understanding of how to use data, enabling us to present you with the bidding options that best serve your interests.
We make use of the most advanced technology (such as the Doubleclick Digital Marketing Suite) to develop successful programmatic buying strategies. To guarantee that all the purchases we make for our clients meet the campaign’s objectives, it is vital to have expert knowledge of the algorithms used by the Demand Side Platforms (DSP), which buy the advertising spaces in real time. This knowledge, our experience in this type of campaign, and daily optimization enable us to maximize ROI.
RTB tools enable us to use all the information available about your users on the internet. We individually evaluate the potential audience impact of each impression available in a countless number of spaces, selecting those which offer the optimum conditions to meet our campaign objectives.
To assess the suitability of these audiences, we analyse such factors as language, navigation habits, location and interests. As well as prospecting campaigns, we develop complex retargeting and remarketing strategies through this channel. Our objective is always to help you reach the right target audience by using technology to fully optimize your resources.