SEO and SEM - Nivoria
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We work to position our clients in users’ search results – both organic and paid- within the main search engines. We develop both organic positioning (SEO) and paid search (SEM) strategies. As a full-service agency, we work on all the key aspects of positioning your site well, such as message relevance, design, web architecture, etc., to ensure you achieve the best results.


Contact us and we will take you through the benefits of integrating SEO and SEM into your marketing plan.

First Step

Positioning audit

Before starting development of a positioning campaign to improve relevance in organic and paid search engines, we carry out an exhaustive client analysis, covering both your own performance and that of the competition.

This initial audit enables us to more precisely define the strategies for moving your websites up to the top positions. We will provide you with reports and audit the sites’ audience to identify the baseline and the places in which we can begin to improve the user experience and the site’s performance.

Second Step

Organic positioning - SEO

SEO (Search Engine Optimization) is a technique for improving the visibility of your content or website, by optimizing its positioning in the organic results returned by search engines.

We work with On-Page SEO to make the website more relevant and we optimize keywords, page speed, UX, the site’s code and the format of URLs.

We also handle Off-Page SEO work, to improve your site’s authority and popularity, increasing the number and quality of links, strengthening your presence on social networks or creating additional, adapted content to increase your Page Rank score for search engines.

Third Step

Paid Search - SEM

SEM (Search Engine Marketing) campaigns enable us to guarantee your presence on search engines. They are the quickest, most efficient way to achieve visibility for users searching with keywords.

While Google is king of the search engines, Nivoria also manages campaigns on other search engines, such as Bing, Yahoo and Yandex, both nationally and internationally.

We can either create campaigns from scratch or improve the Quality Score of a campaign that is already set up and running.

We design complex strategies, starting with the selection of keywords and the creation of groups of adverts, applying filters by geolocation, sociodemographic data, devices, timing, etc.

We adapt the format of the advert to the objectives and business model of our clients. We also collect and use all the available data to create remarketing campaigns. Our team ensure that campaigns are optimized on a daily basis, so that agreed objectives and KPIs are met.

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