At Nivoria, we have spent over ten years implementing digital display campaigns for our clients. In that time, we have developed in-depth knowledge of formats and media, in both national and international contexts, which enables us to design personalized plans for reaching your audience.
To do so, we define the main KPIs and use our network of partners to create media plans adapted to the objectives of each campaign.
The advantages of using this channel to promote your business increase exponentially when technological tools are used to monitor results, enabling us to identify specific audiences with an ever-greater level of segmentation.
LOOKING FOR HELP WITH YOUR DIGITAL MARKETING?
Contact us and we will show you how web display campaigns can enhance your marketing plan.
1
First Step
Premium display
With the aim of guaranteeing visibility and brand awareness, we develop a media-planning strategy, using high-impact banner advertising formats.
We use prominent positions on premium sites with a high level of affinity with your target to ensure that brand and product recognition is increased.
At Nivoria, we also design and adapt the creative formats in-house, to guarantee that the message is well-adapted to the specific features of each type of media and that it achieves the maximum response rate from your audiences.
2
Second Step
Video Marketing / Online Radio
In-stream and out-stream video formats not only offer a high level of visibility, they also enable you to connect with your audiences much more effectively than traditional advertising does.
From YouTube management to online TV and video networks, we create a video marketing plan adapted to the nature of each campaign, identifying the best purchasing model on the basis of the viewability and traffic-redirection objectives.
As well as video formats, we also work with audio formats through online radio networks and music-streaming service providers (Spotify, Deezer…).
Thanks to the superior segmentation functionality of online media, we are able to segment and impact the target much more precisely than through offline TV or radio. We are also able to control and optimize the results of our campaigns in real time.
3
Third Step
PPC networks / Native ads
If your main objective is to achieve a high volume of qualified traffic, Nivoria has agreements with the main networks and editorial groups, which means we can offer traffic at very competitive prices in PPC purchasing models, using standard display formats.
Whether you have direct response objectives or simply aim to promote content, we also make use of native advertising, allowing your messages to be integrated much more naturally into sites’ editorial workflow.
By using image/text or video/text formats within the display network, we improve your brand’s connection with its target, generating more interaction and increasing the conversion rate.
