Capturing leads and creating databases
This is an excellent tool, especially when our goal is to generate and capture leads, enabling us to create a database of qualified contacts. This digital channel offers us the possibility of personalised communication with users, which strengthens brands by unifying performance and brand awareness objectives.
One of the advantages of email marketing is that it allows us to achieve a fully customisable level of segmentation,ranging from sending mass emails based on the CPL model to capture as many leads as possible, to ultra-segmentation for highly specific niches based on CPM models, which would be difficult to reach through other channels.
We have our own databases and agreements with hundreds of national and international third-party databases.
Thanks to ourin-house design, content and technology teams,we optimise all of the elements necessary to make a campaign a success. We analyse the metrics obtained, perform A/B testing, develop specific landing pages and launch creative versions adapted to different audiences to achieve better results.